CLASIC (Cloud and Land Surface Interaction Campaign) focuses on advancing the understanding of how land surface processes influence cumulus convection. The CAR flew aboard Sky Research Jetstream-31 and measured spectral and angular distribution of scattered light by clouds and aerosols, and provided bidirectional reflectance of various surfaces, and imagery of cloud and Earth surface features. By making such diverse measurements, our goal is to widen the audience of potential end-users and to foster collaborations among campaign participants and with outside users.